"8 steps to innovation" in the Media

Vijaya Sherry Chand, "Anyone can innovate, provided...", IIMA Alumnus Magazine June 2013, page 41.

Rajendra Tamhane, "Going beyond jugaad", BusinessWorld, July 27, 2013.

Shreyasi Singh, "The innovation ladder: 8 steps to build a culture primed for ideas and action", Inc. , May 2013 (cover story)

Ramnath N. S. "Why jugaad makes sense in a competitive world", Forbes India, April 25, 2013.

Review by Dr. Madanmohan Rao, Research Director of, April 28, 2013.

Suman Tarafdar, "Learn to innovate: right conditions are crucial for innovation", Business India, April 28, 2013. 

Rishikesha Krishnan, "An ideas pipeline: Systematic innovation as a prerequisite to success", Outlook Business, April 27, 2013.

Srinivasan A., "Jugaad innovation not scalable", Business Line, April 25, 2013 (interview with Rishikesha Krishnan)

Jubin Mehta, "Moving from jugaad to excellence; employ the '8 steps to innovation' framework'",, April 21, 2003

"A thoughtful read presented in a crisp and straightforward way" Economic Times, April 19, 2013

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